A dad & son company · Designs picked by a 9-year-old · Printed when you order
Oakes & Co.
A dad teaching his son to fish off a dock on a misty lake at sunrise

The best days start before sunrise.

Big Fish.
Little Legends.

Clothes for kids who'd rather be outside, and for the grown-ups lucky enough to go with them.

Shop the Founder's Collection Meet Oakes

"Every legend starts with one cast, and somebody who stayed to help untangle the line."

Oakes shouting with excitement as he holds up a bass he just caught by the pond

"I pick the designs. Dad does the computer stuff."

OUR STORY

Hi. I'm Oakes.
I'm 9, and this is my company.

My dad and I started Oakes & Co. on the dock. He wanted to teach me how a real business works. I wanted to make shirts about fishing. So we did both.

Every week I pick a design, check how many we sold, and read what you say about our shirts. Some of my ideas are great. Some are not. That's how you learn.

When you buy something here, you're helping a kid learn what a business is, and maybe getting your own little legend outside a little more.

— Oakes

Founder & Chief Outdoor Officer

THE FOUNDER'S COLLECTION

Where it all started.

See everything →
Big Fish. Little Legends. jumping bass design Oakes' favorite
Big Fish. Little Legends. Tee Kids & adults · Launching soon
Coming soon
Just One More Cast. Tee Kids & adults · Launching soon
Oakes & Co. fish logo
Lake Fish Hat & Sticker Hat · Sticker · Launching soon
Oakes & Co. patch logo
Oakes & Co. Patch Logo Hoodie Kids & adults · Launching soon

MATCH YOUR FISHING BUDDY

One for the little legend.
One for the person raising them.

Kid and grown-up sizes in every design, so the whole crew matches on the dock, in the boat and in the photos you'll keep forever.

Shop Fishing Buddy Sets
Oakes and his dad smiling together outdoors
This week's pick: Big Fish. Little Legends. design

OAKES' PICK OF THE WEEK

"The fish is jumping right at you!"

Every week Oakes picks one design and tells you why, in his own words. This week: the Big Fish. Little Legends. tee.

Get Oakes' Pick Vote on next week's design

LIFE OF A LITTLE LEGEND

Out here is where he grows up.

Fish, paddleboards, birthdays and the people who come along. Got a little legend of your own? Tag us with #LittleLegends and Oakes might feature them here.

Oakes holding up a bass he caught Oakes and his sister paddleboarding on the lake at sunset Oakes celebrating his 9th birthday on a painted rock Oakes with a fishing buddy

Get 15% off your first adventure.

Join the crew for new designs, Oakes' picks and fishing stories from the dock.